• Thu. Sep 16th, 2021

U of Denver Inks with SuperBook, Second Colorado Faculty with Sportsbook Deal


Sep 6, 2021

Posted on: September 5, 2021, 11:10h. 
Final up to date on: September 5, 2021, 12:40h.

Steve Bittenbender Learn Extra

Whereas schools in lots of sports activities betting states have sought to distance themselves from sports activities betting, issues are just a bit totally different in Colorado.

Members of the College of Denver males’s ice hockey group acknowledge their followers after a sport. This week, the college introduced that it has signed a multi-year partnership with SuperBook Sports activities. It now turns into the second Colorado college to have a advertising and marketing relationship with a state-licensed sportsbook. (Picture: Denver Hockey/Twitter)

On Thursday, the College of Denver’s athletic division introduced that it secured a multi-year partnership with SuperBook Sports activities, a Las Vegas-based sportsbook that provides retail and on-line sports activities wagering within the Centennial State.
The Pioneers are a small NCAA Division I college. They don’t have a soccer group, and the boys’s basketball group has by no means made the NCAA Match, relationship to the 1903-04 season. However the college has received quite a few nationwide championships in males’s ice hockey and snowboarding.
Karlton Creech, the college’s vice chancellor for athletics, stated in an announcement that the college was wanting to accomplice with the SuperBook – particularly since sports activities betting turns into “increasingly more of a ardour” for Pioneers followers.

We’re additionally excited in regards to the alternative for the proceeds of this partnership to immediately impression our student-athletes’ expertise at DU,” Creech stated.

Monetary particulars of the settlement weren’t revealed. However the college notes the settlement contains branding, media hospitality, and social media alternatives, all with consideration to accountable gaming and training for student-athletes.
Colorado Exceeding Expectations for SuperBook
The DU-SuperBook partnership is the second such relationship between a sports activities betting operator and a faculty within the state. Final fall, Factorsbet and the College of Colorado introduced a deal. Experiences indicated the state’s flagship college was to get greater than $1.6 million from the association.
For the SuperBook, which opened its retail sportsbook at The Lodge On line casino in June, Colorado marks an necessary milestone. It’s the primary state exterior of Nevada the place it’s launched operations.
It launched the cell app in Colorado late final 12 months.
“Opening the SuperBook in Colorado as our first enlargement market has exceeded our expectations,” SuperBook Vice President for Race and Sports activities Operations Jay Kornegay stated. “We couldn’t be happier that we’ve grown our presence by partnering with such a revered college and athletics program.”
The SuperBook additionally has plans to launch a cell app in New Jersey.
School Soccer Ties In with Sports activities betting, Too
The confluence of sports activities betting and school sports activities has additionally emerged inside the school soccer bowl system.
Late final month, Caesars Leisure and the Fiesta Bowl introduced a “first-of-its-kind sports activities betting and fantasy gaming partnership” as a part of a multi-year settlement with certainly one of school soccer’s largest bowl video games. The deal permits Caesars to host lounges on the State Farm Stadium, the place the Ps Fiesta Bowl will probably be performed, and at Chase Area, the place the Assured Fee Bowl will happen on Dec. 28.
Caesars already plans to have a sportsbook subsequent 12 months at Chase Area, due to a partnership with the Arizona Diamondbacks.
As well as, Barstool Sports activities just lately acquired the sponsorship rights to the Arizona Bowl, which will probably be performed on the College of Arizona’s Arizona Stadium in Tucson on Dec. 31.
These offers have been reached as Arizona will get able to launch sports activities betting within the state later this week.

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