• Fri. Sep 24th, 2021

Advisor Urges Smoke-Free Casinos to Embrace ‘Aggressive Advertising and marketing’


Jul 23, 2021

Posted on: July 22, 2021, 01:40h. 
Final up to date on: July 22, 2021, 02:44h.

Larry Henry Learn Extra

An anti-smoking guide is urging Shreveport casinos to make use of aggressive advertising to draw prospects eager to gamble in a smoke-free setting. A ban on smoking at casinos on this Northwest Louisiana metropolis is about to start Aug. 1

An individual at a current Shreveport Metropolis Council assembly holds an indication selling smoke-free environments. A smoking ban in Shreveport casinos is about to start Aug. 1. (Picture: KTBS-TV)

Randy Hayden, a guide for People for Nonsmokers’ Rights, advised On line casino.org the group has heard “a number of rhetoric” that people who smoke will take their cash to casinos in Bossier Metropolis throughout the Purple River. Bossier Metropolis doesn’t have a ban on smoking inside casinos.

For each one smoker that leaves Shreveport for Bossier gaming, a superb advertising marketing campaign will appeal to two nonsmokers to Shreveport,” mentioned Hayden mentioned, proprietor of Baton Rouge-based Artistic Communications.

Hayden advised On line casino.org resorts must “break the old-school advertising schemes concentrating on people who smoke.”
“Aggressive advertising will appeal to the overwhelming majority of potential prospects who don’t smoke,” Hayden mentioned.
Job Loss Considerations
Some Shreveport officers have expressed concern that playing halls of their metropolis should lay off staff if prospects bypass the 2 riverboat casinos there to gamble in Bossier Metropolis.
Councilman James Flurry advised On line casino.org a smoking ban received’t work in Shreveport until Bossier Metropolis additionally prohibits on line casino smoking.  
“We have now to have a degree taking part in area,” Flurry mentioned.

Flurry final week offered a proposal at a Metropolis Council assembly to permit smoking in Shreveport casinos. He mentioned he was frightened about on line casino staff shedding their jobs if the client base shrinks.

Earlier than the assembly started, Flurry advised On line casino.org, “I’m not going to be answerable for job losses.”
The Metropolis Council shelved Flurry’s proposal, paving the best way for the Aug. 1 no-smoking begin date.
In June 2020, the council handed the Smoke-Free Air Act, banning smoking in bars, casinos, and gaming services. The act was to take impact in Aug. 8, 2020. Nonetheless, the smoking ban was delayed till Aug.1, 2021, due to the coronavirus pandemic. Flurry’s proposal would have exempted casinos from the ban.
Hayden mentioned his group will assist with the transition to smoke-free casinos.
“They’d 13 months from the time the unique ordinance was handed,” he advised On line casino.org. “Some took benefit of the beneficiant delay. Others at the moment are scrambling.”
‘Clear Air’
Wade Obligation, government director of the Louisiana On line casino Affiliation, advised On line casino.org that smoking bans result in much less demand for on line casino playing, which may reduce into job totals.
“If we’ve diminished buyer demand, we’ve diminished staffing necessities and diminished vendor purchases,” he mentioned.
Others contend preliminary fears over job losses don’t pan out.
On the Nationwide Indian Gaming Affiliation convention in Las Vegas this week, Clinton Isham mentioned an early stoop in gaming wins at non-smoking tribal casinos in Wisconsin quickly become a stable income stream. Isham labored with the Ho Chunk tribe in going smoke-free in Wisconsin in 2015.
“After two to 3 months of declines after the change, we had an unbelievable enhance for 3 to 4 months,” Isham mentioned.
Hayden mentioned on line casino firms will attempt to make Shreveport a “check case” in exhibiting that smoke-free resorts don’t make as a lot cash.
“They may blame any discount in revenues on the smoke-free ordinance,” he advised On line casino.org. “The Shreveport Council is conscious this has occurred in different areas, and we really feel assured they are going to proceed to assist clear air over soiled earnings.”

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